At Firecracker, we believe change starts with bold conversations, and Africa Scotland Business Network’s Women’s Lunch on 17 September was the perfect stage for that. The panel discussion brought honesty, wisdom, and energy that left everyone in the room inspired.

In a fast moving marketing landscape, CMO’s need more than mere resources - you need allies who understand your vision, your business ambitions, and your long-term trajectory. With agencies niching down, brands find it difficult to find an agency capable

At Firecracker, we understand the transformative power of strong brands. The evidence is clear: exceptional brands not only boost sales but also enhance overall business value and resilience. A well-executed brand strategy is essential for any business looking to thrive.

In the fast-paced, ever-changing world of marketing, success is often attributed to creativity, strategic thinking, and data-driven insights. While these qualities are undeniably important, a key component frequently overlooked is Emotional Intelligence (EQ). Cultivating a high level of EQ not

Feeling perplexed by LinkedIn's new algorithm changes? Discover how to adapt your content strategy to make the most of these updates. Read on! First Filter: Spam vs. Quality The journey of your LinkedIn post begins with a critical assessment: is it spam

The Bottom Line Booster: The Importance of Customer Retention In the competitive landscape of modern business, attracting new customers is undoubtedly vital. However, an often overlooked, yet equally significant aspect is retaining the existing ones. Customer retention is the secret ingredient

Firecracker Marketing & Events and HWB Communications announce strategic partnership to strengthen market position.

In today's crowded online marketplace, having a strong brand is essential for business success. It helps you stand out, attract new customers, and retain existing ones. In this short blog post, we'll explore the key steps to building a strong brand online

Hello  Happy Valentine's Day! Team Firecracker is so thankful for all of the amazing relationships we have with our clients, suppliers, and partners all over the world. You all have been such an integral part of our success, and we could

Firecracker, our leading, integrated event production and marketing company turned 10 years old in April 2022. It’s been a decade since we launched Firecracker from a spare room, R50 investment to open a business bank account and a mail shot