The Brief

Apex (Vestrel Group) sought the expertise of an integrated marketing and events agency to manage the concept, design, and production of their conference exhibitions. As leaders in the energy industry supply chain, maintaining an impactful presence at industry events is critical to their business success.

Outcome

Firecracker successfully designed and delivered two exhibition stands for Apex at Windaba and Africa Energy Indaba. By understanding the unique requirements of exhibition booth design and production, Firecracker ensured a successful activation for Apex at these key industry events.

Overview

Leading offshore training specialists, SAFER Training based in the UK and their partners in Africa, Offshore Africa Training Centre (SA) and True Blue (Nigeria) required a marketing partner to grow their social media presence and digital campaigns to generate leads for their offshore training courses.

Objective

Increase and build key stakeholder audiences in Southern Africa. Position SAFER Training and their African partners as the ‘go-to’ resource for all offshore training requirements. Deliver quality leads for conversion.

Results

Firecracker delivered a number of digital campaigns for SAFER, including thought leadership content and customer engagement. Since running their social platforms we have doubled their LinkedIn followers (organically) and seen fantastic engagement levels.