Objective: The primary goal of our project was to dissect the anomaly behind HI-TEC’s exceptional performance within a specific retail landscape. We aimed to pinpoint the unique factors contributing to HI-TEC’s success so this could be emulated in other retail stores.

Output: Conducting in-store and in-person consumer insights surveys with over 250 HI-TEC customers produced invaluable data. The findings from these surveys became the foundation for strategic adaptations by the marketing teams. This output facilitated a refined and targeted approach, ensuring our client could leverage insights to stay ahead in a fiercely competitive market, demonstrating the tangible impact of our research.