Project: Marketing Strategy and Brand Development

Facing the need for a comprehensive rebrand, BackaBuddy entrusted Firecracker with a multifaceted project aimed at redefining their marketing strategy and elevating their brand identity. The scope included the development of strategic projects encompassing brand strategy, donor retention and a communications plan. Additionally, the project involved a complete redesign of the brand, including collateral and the website.

Outcome: Practical Customer Retention and new Brand Identity

The collaboration resulted in a practical and effective customer retention plan, complete with a detailed customer journey for Backabuddy’s team to seamlessly implement. The brand transformation we achieved was stunning – an identity that resonates with the target audience. The new brand and associated collateral, including the redesigned website, stand as a testament to the success of the project, equipping Backabuddy with a refreshed and resonant presence in their endeavors. This comprehensive approach has not only revitalized their brand but also fortified their strategic initiatives for sustained impact in their mission.

Objective: Activate Seequent’s brand in the African region

As the ongoing marketing agency our role is to provide comprehensive support to both global and regional marketing teams through strategic events and marketing services in Africa. The overarching objective was to amplify Seequent’s brand presence and foster lead generation through meticulously planned and executed events.

Outcome: Successful Event Activations for Lasting Impact

Firecracker has successfully executed three significant event activations for Seequent to date, including high-profile engagements like Mining Indaba and JMP Mali. Taking charge of project management, our dedicated team ensured the flawless execution of these crucial sales and lead generation events. From design and production to presentations, merchandising, and collateral, every element was meticulously curated and delivered on brand, on time and with exceptional attention to detail.

This outcome reflects our commitment to elevating Seequent’s market presence in Africa, establishing a foundation for sustained success in the region.