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Elevating The Premier Offshore Training Provider

Brief:

Position Offshore Africa Training Centre (OATC) as the industry-leading offshore training provider of choice in Africa. Amplify their brand presence among key stakeholders and drive new registrations through compelling marketing efforts.

Outcome:

A transformative digital and live experience showcasing OATC’s world-class offerings.

Our team:

Designed and developed a new best-in-class website, bringing OATC’s brand to life through immersive multimedia while optimising user experience and ecommerce functionality. Produced a standout industry networking event at OATC’s Cape Town facility, highlighted by live training demonstrations and insightful keynote speakers. Executed an integrated marketing campaign delivering brand exposure, thought leadership content, and seamless registration channels.

Results:

  • Increased website traffic and engagement metrics.
  • Surge in new online training registrations.
  • Heightened visibility and credibility among African offshore companies
  • Strengthened OATC’s reputation as the continent’s premier training destination

What the client had to say:

"Firecracker's work has been instrumental in solidifying our position as offshore Africa's training leader. Their marketing expertise generated impactful brand awareness and registrations, while the new website and live event truly showcased our first-class offerings."

Louise Concar OATC
No. 01

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